This project is titled: MEL O HONEY rebrand. In this design challenge I took the old brand, Mel O Honey, and decided to refresh it with my own design style and aesthetic. Their honey is all natural and organic so I decided to illustrate a fun scene of honey and bees on a farm. I took inspiration after researching scenes of how honey is made. I hand drew the illustration then took it into illustrator and vectorized it. I chose colors that are fun and light for the illustration and then paired it with bold colors and lines in the back for a modern twist. Enjoy!